UX vs UI design: what’s the difference?


Within web design UX and UI are so important but alot of people get confused between the terms. So lets talk about the differences between UX vs UI design and why they are so impetrive to web developement. Let’s begin by highlighting the key distinctions between the two design principles: 


User Experience (UX): What Is It?  

The functionality of a website is a consideration for user experience design: 

  • What do visitors think of the website? 
  • How easy is it for users to navigate the website? 
  • How simple is it for users to achieve their objectives? 

A human-first approach to web design is called UX design. Because of this, UX designers rely significantly on research and testing to understand the wants, values, and pain points of their audience in order to create the best possible solution. 

The ultimate result should be a website that users regard to be valuable, useful, and easy to use. 


User Interface (UI) Design: What Is It?

The aesthetics of the website are considered in user interface design: 

  • Does it appeal to users? 
  • Are the interactive components easy to use? 
  • Does the layout seem natural and elicit a favorable reaction? 

The aesthetic component of web design is UI design. The task of a UI designer is to make even the smallest elements of a website great, including color schemes, font combinations, graphics, forms, menus, hover-triggered animations, buttons, and more. 

In order to build an interface and interactions that people feel confident and at ease with, UI designers rely on design research and trends, industry analysis, and web design principles. 

The Work of a UX Designer 

It must be done precisely for them if you want to create a website that draws in the proper visitors and persuades them to take the desired action. 

Of course, the brand’s goals must also be accomplished. But if the website can’t convert visitors, those objectives won’t ever be met. UX designers are a crucial component of the web design process because of this. 

They increase a brand’s chances of success by user-centered creating products. 


UX designers aim to accomplish two things: 

  • Create user-friendly, frictionless website interfaces 
  • Using the website, assist their clients in achieving their company goals. 

Important Responsibilities 

UX designers might be better referred to as UX specialists. While they contribute to the creation of wireframes and low-fidelity website prototypes, research, testing, and validation make up the majority of what they perform. 

Let’s look at what they are expected to do: 


  • UX designers will gather information in a variety of methods to create working hypotheses for the website.  
  • One aspect of it is competitor analysis, which is particularly helpful if you’re developing a website for a new business with little to no client data at your disposal. 
  • Another valuable metric during the research stage is industry statistics. This information is used by UX designers to discover more about the target market, spot market trends, and more. 


A user's persona

A user persona is a hypothetical user created by UX researchers. They use the information they have gleaned about their client’s intended market to create a user persona (or personas, if they have numerous user segments). 


The Work of a UI Designer 

It goes without saying that users value a website’s usability and usefulness. The conversion and abandonment rates of a website are influenced by a variety of factors in addition to how easy it is to navigate and use the site. Appearance also matters. 

The Aesthetic-Usability Effect, a web design principle, demonstrates this. Users generally think that aesthetically pleasing interfaces perform better than ones that don’t. 

In order to reinforce that first impression and immerse consumers in the actual experience that the UX designer worked so diligently to build, UI design is crucial.  


Goals of UI designers include the following: 

  • Create user interfaces that effectively convey the personality, voice, and values of the brand. 
  • Design user interfaces and interactions to maximise conversions by producing aesthetically beautiful interfaces that elicit a positive response from the user. 

Important Responsibilities 

The smallest of elements are what UI designers pay close attention to while creating a user experience for a website. They are also in charge of creating the user interfaces that enable seamless page transitions and maintain their attention on the information. 

Let’s look at what they are expected to do: 


  • UI designers start by conducting a thorough investigation. While some of it involves user analysis (assuming the client already has a website), additional research is also necessary. 
  • In order to learn what the top businesses in the industry are doing with their websites, as well as how they appear and function, UI designers perform competitive research. 
  • They do design research as well. In UI design, creativity and memorability are crucial, but so is the users’ trust in the interface. And for many websites, deviating too much from the rules might be extremely hazardous. 

Corporate Identity 

Even though UI designers may also need to assist clients with logo design, brand identity creation goes beyond merely creating a logo. 

Creating a brand’s visual identity is all about planning how a website will look and making sure that it communicates the proper messages to its target audience. 

Therefore, the first step for UI designers will be to determine the personality and visual aesthetic of the brand. The brand imagery that goes with them will then be organised, including aspects like the color scheme, font, graphics, iconography, patterns, and more. 


The UI designer will combine all their planning and research with the foundation the UX designer established. 

The website mockups will be detailed, full-color representations of every web page as it will appear in the final product. 

However, UI designers aren’t only adding aesthetic details. Additionally, they must deal with issues like: 

  • White space  
  • Accessibility  
  • Responsive design  
  • Interactions and animations  

Hopefully the question of what the difference is between UX vs UI design has been answered for you here , but if you are looking for some help with your websites UX and UI please contact us today , we would love to work with you.